Bravissimo Review : More Than a Lingerie Brand
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A History Born from Frustration
Founded in 1995 by Sarah Tremellen, Bravissimo emerged from a straightforward yet frustrating issue: the absence of appealing and well-fitting lingerie for women with larger cup sizes. After facing difficulties in finding bras that fit during her pregnancy, Tremellen, together with her friend Hannah Griffiths, resolved to take action. They launched a mail-order business from Tremellen’s living room with a clear mission: to offer a wide selection of beautiful bras, lingerie, and swimwear for women with D-cup sizes and above. What started as a modest catalogue operation rapidly evolved into a successful multi-channel retailer, driven by a compelling concept and a dedicated customer base.
The Bravissimo Mission and Core Values
From the very beginning, Bravissimo has aimed to be more than just a retailer; its goal is to "uplift" women. This mission goes beyond merely providing a good fit; it encompasses fostering body confidence and empowering women to feel extraordinary. The brand is recognized for its compassionate and inclusive approach, celebrating women's curves and addressing a market that has often been neglected by mainstream fashion. Their in-store and online fitting services are fundamental to this philosophy, offering a personalized and supportive experience that assists customers in finding the ideal fit.
A Comprehensive Product Range
Bravissimo's product offerings are a direct reflection of its mission. They focus on bras, lingerie, swimwear, and nightwear for women with cup sizes ranging from D to L. The company features both its own brand products and a carefully selected assortment from other specialized lingerie brands that align with their dedication to quality and fit. The product line is extensive, encompassing everything from everyday T-shirt bras and high-impact sports bras to sophisticated lace sets and fashionable swimwear. By providing a diverse array of styles, colors, and cuts, Bravissimo guarantees that every customer can discover something that makes her feel confident and beautiful.
The Bravissimo Experience
The customer experience is what genuinely distinguishes Bravissimo from others. Whether shopping online, through mail-order, or in one of their UK locations, the emphasis is on a supportive and 'uplifting' journey. The company has heavily invested in training its staff to become expert bra fitters, fostering a welcoming and comfortable atmosphere for a process that can often feel daunting. Alongside in-store fittings, they provide virtual fitting appointments and live chat support, showcasing a commitment to accessibility and customer care. This dedication to service has garnered numerous awards, making it a key factor in the brand's lasting popularity.
Commitment to Sustainability and Social Responsibility
Bravissimo has publicly committed to sustainability and ethical practices. The company is a participant in the British Retail Consortium's Climate Action Roadmap, aiming to achieve net-zero emissions by 2040. They also prioritize responsible sourcing and focus on minimizing waste. Socially, Bravissimo has earned a reputation as an outstanding employer and has appeared on 'best companies to work for' lists. The brand's emphasis on diversity and inclusion is not merely a marketing strategy but a fundamental aspect of its corporate culture, with initiatives designed to foster a more representative workforce and promote a sense of belonging for both employees and customers.
Recent Developments
In a notable development in late 2024, Bravissimo was acquired by Wacoal Europe, a significant entity in the lingerie sector. Despite this acquisition, Bravissimo will continue to operate as an independent company, with its headquarters and UK stores remaining functional. This partnership is viewed as a means to 'maximize growth' while preserving the brand's distinct identity and customer-focused approach. The collaboration between two companies that share a passion for quality and fit is anticipated to enhance Bravissimo's market position and potentially broaden its reach.