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Fragrance Direct UK Review 2022

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SALE | Up to 60% OFF - Exclusive Verified

SALE | Up to 60% OFF - Exclusive Verified
DEAL ACTIVATED
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Free Delivery When You Spend £25

Free Delivery When You Spend £25
FREEDEL
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£5 Off Orders Over £50

£5 Off Orders Over £50
SAVE5
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New Customer Offer - 10% Off Your First Order

New Customer Offer - 10% Off Your First Order
NEWTREAT10
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Buy Any One And Get One 5% Off

Buy Any One And Get One 5% Off
FDZP8N
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50% Off Selected Purchases

50% Off Selected Purchases
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Fragrance direct is an online retailer of fragrances, cosmetics, skin care and hair care products. Specializing in branded discount perfumes, aftershave, cosmetics, hair care, skincare, toiletries and beauty products. It may be a great alternative to large high street store websites. Do you want to shop at FragranceDirect.co.uk? Then read our Fragrance Direct UK review.

Why is it so cheap?

Fragrance direct has been in the direct sales business since 1993 and owes much of its success to the ability to offer products at great prices. Since there are no stores or middlemen, products are supplied directly to the customer, thus keeping prices very competitive. Once you log on to the homepage, you will be greeted with a series of promotions and special offers. In addition, the entire site is very easy to navigate and offers you different options: choose the brand, category or trend you want to explore and start browsing. Prices are definitely cheaper compared to other retailers, for example, right now you can buy Calvin Klein Downtown gift sets for £19.95, which is 15% cheaper than Debenhams or Scentstore on average, while other products may not be as easy to find elsewhere and when they are, they may cost 50% more! --see JoopGo Eau de Toilette Spray 100ml, FD for £19.95.

I must admit that it's been too long since I checked out Fragrance Direct! Despite the name, it isn't all about scents - they actually stock a ton of my favourite beauty brands at discounted rates, plus have a 10% student discount all year round. Their website also looks really great these days, so it's easier to find what I'm looking for. I picked up a few bits and now I've had a chance to try them out, I thought I'd share my thoughts so far...

Can I trust FragranceDirect.co.uk?

On the other hand, there are plenty of loyal customers who swear they have been shopping with Fragrance Direct for years and have never had a problem - on the contrary, they fully enjoy the sound of original products at discounted prices and a fast delivery service. One thing is for sure: all the people who have had to deal with customer service have given very negative reviews. I suspect that the apparently appalling quality of their customer service, regardless of the size of the problem, only makes it worse. Perhaps simply working on improving this will result in better Fragrance Direct reviews, which will eventually lead to potential customers buying from their site without worrying about it. All in all, we give FragranceDirect.co.uk a thumbs up - it's worth a try.

Natasha Chung

Natasha Chung

Natasha is Research Analyst and loves to express her findings in reviews. She was previously working for a Fashion Startup in Thailand. She is Foodie and Travelling is her major Hobby.